Singapore Pools – Singapore’s Leading Sports Betting and Lottery Operator
Founded in 1968, singapore pools offers a safe and trusted platform for people to place their bets. The company is certified by gambling authorities and owns the WLA Responsible Gaming Framework Level 4. It also donates its surplus to Tote Board to fund worthy causes that improve the lives of people in Singapore.
With a goal to be the leading sports betting and lottery operator in Asia, Singapore Pools continues to adopt digital technologies and develop innovative games and services for its customers. Its vision is to deliver relevant and thrilling games that are designed for the local market, as well as promote responsible gaming through education. It also focuses on creating a fun and safe environment for its employees and customers.
The company has adopted a set of values, including respect, integrity, innovation, customer care, community, and one organization. These values have helped it become a valued and respected company in the country. Its leadership is committed to empowering its employees to excel in their areas of expertise. Its business operations are streamlined with the help of technology, which has made it more efficient and effective in its operations.
In addition, it has been recognised as an employer of choice in 2022, thanks to its practices in recruiting, developing and retaining talent. Singapore Pools was awarded the Employer of Choice (Large Organisation) award at the HRD Awards Asia in August.
A key area of focus for the company is ensuring that its technology remains secure and resilient, especially during times of crisis. For example, during the COVID-19 pandemic, it was able to unlock additional capacity in its data centre to keep its online betting platforms up and running. Yeo also explains that as the company moves to more remote working, it is reshaping its security culture to better protect staff and their devices against cyber threats.
The company offers a wide range of betting markets for football, horse racing, and lottery. All these betting markets are available in the Singapore Pools app, which is easily downloadable on Android gizmos. The app is user-friendly and allows users to enjoy all the features of the site. In addition to this, the app provides an easy way to make deposits and withdrawals of money from your account.
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Singapore Pools was established to counter illegal gambling activities and provide a legitimate avenue for people to bet. It is a not-for-profit company that channels its profits to the Tote Board for funding worthy causes that improve the lives of people in the country. It is also the world’s first integrated lottery and sports betting company. The government has been a strong supporter of the company and its initiatives, as it believes that it can help raise funds for the national development.